Source: Laura Jane Coulson / Laura Jane Coulson
Pharrell Williams is consistently working with intention. His brand, Humanrace, has teamed up with evian to create a tennis-themed collection.
Source: Hadda / Hadda
As reported by Blavity, the Virginia Beach native adds another co-branded initiative to his repertoire. Recently, Humanrace unveiled a limited-edition release, inspired by tennis and coupled with evian, the designated water for the US Open. Their goal was to honor the sport while capturing the essence of New York City, which has hosted the tournament since 1987. The collection features a quarter zip sweater, shorts, t-shirts, caps, and an expandable carry-all bag, all crafted from 100% natural fibers and produced in the USA.
Pharrell shared his perspective on the project in an official statement: “Each piece in this line embodies my belief that wellness is a lifestyle,” he stated. “Water is the essence of life, isn’t it? We cannot exist without it. Thus, the collaboration between Humanrace and evian is a natural fit. This is all about celebrating what keeps us connected, mindful, and active.”
The evian brand elaborated on why this partnership made perfect sense. “The collaboration between evian, Pharrell, and Humanrace embodies the spirit of our ‘Live Young’ philosophy,” remarked Leeni Hämäläinen, marketing director for evian in North America. “Wearing the stylish tenniscore collection around the city, joining the local community at the US Open, or enjoying our natural spring water from the French Alps, we aim to encourage individuals to embrace joy and wellness – both physically and emotionally.”
The evian x Humanrace capsule collection will be available starting August 24 on Humanrace.com.
Source: Laura Jane Coulson / Laura Jane Coulson
