Source: COACH / Coach
Jayson Tatum is elevating his success as he becomes the prominent face of the Coach For Men fragrance.
Source: COACH / Coach
As reported by High Snobiety, Boston Celtics star Jayson Tatum is making waves in the men’s grooming realm. This week, the fashion and leather goods brand introduced their Coach For Men Eau De Toilette, featuring Tatum in the campaign, showcasing his off-court influence. Captured in stunning visuals by Keizo Kitajuma, the campaign depicts Tatum strolling through downtown Manhattan. In a promotional video, viewers can see him preparing for his day with a few spritzes of the fragrance.
In an exclusive chat with People, Tatum explains why Coach For Men resonates with him. “The scent embodies confidence for me. It’s perfect for any occasion, giving me that final touch that boosts my confidence. I feel ready to take on the world when I wear it,” he expressed. On being selected for this opportunity, Tatum shared his gratitude: “It’s a significant opportunity that I cherish. I’m thankful to represent my journey through this campaign.”
Coach For Men reflects “the essence of the brand,” symbolizing “mavericks, rebels, and all-American dreamers.” Its fragrance profile opens with fresh notes of citrus and pear, mellowing into a warm base of suede and ambergris. You can purchase it here.
